This week on BODO’s blog, BODO Planet, we covered a new innovative project undertaken by sportswear giants Adidas, whereby they are trying to help clean up our oceans by using some of the harmful waste dumped there by us humans to create sustainable sneakers. The project is also being used as a means of raising awareness for the issue of ocean pollution and challenges us to think of innovative ways of combating it.
Obviously this in an idea that I find very interesting given that BODO is focussed on creating a sustainable product, using recycled car tyres to create the sole of the BODO Sandal. Whilst our idea is very different, given that we are using the transaction-based giving model to help distribute our product to people living in poverty, as well as the fact that it created from recycled materials, there are still some similarities. Like disused car tyres, sadly ocean trash is not something this world is going to run out of any time soon, so ways in which it can be collected from our oceans and put to good use, can only be a good thing as far as I am concerned.
Adidas have also helped to found a non-profit organisation that is focussed on using innovative technologies to change the nature of plastic and is exploring ways in which it can be made less harmful to the environment in general. This organisation, Parley for the Oceans, is also looking at ways in which we society in general can be become less dependent on plastics in our day to day lives.
Anyone who knows me, knows that I am a massive sneaker fan and have always loved the style and aesthetics of the Adidas range, so the fact that they are working on sustainable projects like the ocean trash idea, just further increases my admiration for the brand.
Adidas are arguably one of the world’s leading sportswear brands and it’s fantastic to see companies of this size putting their weight behind sustainable fashion projects. We have done a lot of damage to the world over the years and if we are going to go any way towards setting that right, then the world’s biggest brands, largest companies and most powerful leaders need to take action and start implementing changes to the way they do things.