Recuperation Time

The last few months have been some of the most intense times I have ever experienced, with entering #VOOM and launching BODO’s Kickstarter campaign, I haven’t had a spare minute! I’ve been running on a highly charged tank of coffee and other caffeinated products and have almost forgotten what it feels like to have a full, normal night’s sleep!
Regrettably we were unsuccessful in the #VOOM campaign, just missing out on reach the final 80, by something like 17 votes and we also missed out on our Kickstarter target of £11,000 meaning that we won’t get any capital from this crowdfunding campaign.
Ideally it would have been better if there was a little more time between the two campaigns, but that’s just the way life goes and sometimes you just have to get scribbling in that diary and make time where previously you thought there was none! The first thing to get sacrificed in situations like this is sleep, so I feel like I have earned a few nights of well needed sofa and pillow time!

Where I'd like to be right now

Where I’d like to be right now

I won’t be doing anything too drastic though because there is still so much work to be done with BODO. I’m obviously a little disheartened by missing out on the Kickstarter funding, but I will be focussed on making sure not to dwell on the negatives and not letting the momentum slip away.
That being said, I know if I don’t let myself recuperate at least for a few days, I am going to end up burnt out and probably suffering from some sort of dreaded Manflu – that well known side-affect when you don’t eat or sleep properly for 2 months!

Where I actually am.

Where I actually am.

Ideally I’d love to go and spend a few weeks snoozing in a hammock

on some picturesque Caribbean beach somewhere, but that isn’t likely to happen so I’ll have to settle for a few days off in England and hope that the British summer wakes up from its hibernation and remembers that it’s supposed to be here by now! If I’m lucky, we might get a few days of sunshine so I can take my young daughter to the park!

The Kickstarter Results

So yesterday BODO’s Kickstarter campaign drew to a close at 1:00pm GMT, sadly we didn’t make it to the £11,000 target that had been set.  The amount we raised was just under half of what we needed, sitting at £5,090 when we ran out of time.  Because of the ‘all or nothing’ nature of the Kickstarter platform, sadly BODO won’t get any of that money, and those of you who pledged will not have the money debited from your accounts.
It has only been a few hours since the campaign ended and it is all still sinking in. I am obviously very disappointed that we didn’t reach our target amount and am going through it all in my mind.  I know that I can’t let this knockback stop us, or be defeated, but it is all still very fresh at the moment! I keep wondering if there was anything we could have done differently that would have had an impact on the end result, going over and over the various different options I came across during the campaign, but I know deep down that this kind of thought process is unhelpful as no matter how much you think about it, you can’t change the past!
One thing I am sure of though, is that I want to say a massive thank you to everyone who donated and helped to promote BODO’s cause by sharing our Kickstarter page on their social media platforms.  The support we have received both with this Kickstarter campaign and with the Virgin Media #VOOM campaign have been tremendous and I will be eternally grateful to all of those who leant a hand, reached into their wallets to pledge and shared our story with their family and friends.
I also want to show my gratitude to the BODO team who worked tirelessly to get everything ready for our campaign and promote it, we may not have been successful, but people’s efforts have not gone unnoticed.

That’s about all from me this week, I’m going to spend some quiet time digesting all that has happened in the last few weeks and seeing what lessons can be learned from it!
Once again though I want to say a huge heartfelt thank you to all of those who have supported BODO!

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BODO Kickstarter: 1 Week To Go

keep calm and crossed

this pretty much sums me up right now

The deadline for BODO to raise our Kickstarter target is fast approaching, there is just under one week to go as the deadline for pledges is Thursday 16th June, at 13:00 BST.
As I’m sure you can imagine, my world has revolved around our Kickstarter campaign for the last month or so. I’ve been focussed on creating a PR hurricane, making sure that we market it out successfully and try to reach as many people across as many different platforms as possible!
There is so much to running a good Kickstarter campaign, making sure you contact the right bloggers, websites, publications and ensuring that they have access to the right kind of material – good, solid content about your company, excellent photographs and other multi-media and of course a personable, informed point of contact should they wish to obtain any further information. Making sure that this is all in place is essential, there is absolutely no point asking people to write about you if don’t give them something good to write about!
The other thing that is really important is the aesthetics and the design of your Kickstarter page. I recently carried out a little bit of research on how we as people assess content on the internet, the way we subliminally react to certain triggers on a page without even realising! This is why the arrangement of your content is so important, as sometimes people don’t even realise they are unconsciously ignoring certain areas of a webpage or simply just can’t see where to click in order to donate to a cause!
This has all been stuff that I have been focussed on getting right for the BODO Kickstarter campaign, obviously I want to give it the best possible chance to succeed as it is really important to us!
As the closing date draws nearer, the nerves are creeping in a little bit and I find myself regularly checking on the amount we have raised so far. At the time of writing this post, BODO had raised just over £4,000 of our target of £11,000 (though I hope by the time you are reading this, we will have raised a lot more) so there is still quite a way to go. As this is my last blog post before the closing date, I want to take this opportunity to ask for your pledges a final time. Visit our Kickstarter page https://www.kickstarter.com/projects/1647601013/buyonedonateone-bodo-footwear-0 and please pledge what you can! You can also help us greatly by sharing the link on social media pages! My fingers and toes are crossed!

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Pushing Kickstarter & Just Missing Out On #VOOM2016

As many of you are already aware, BODO entered the #VOOM competition at position 683 and after a strong surge of support, we made it into position 97 when the voting ended on the 23rd May 2016. Sadly, that was not quite good enough to make it in to the final 80 and the next stage of the competition, but I was so overwhelmed by the messages of support, the votes and the shares that we received during our push to succeed.
I want to take this opportunity to thank all of those who took the time to vote for BODO for all their incredible effort and support. It was truly humbling to see how many people believe in BODO and want to see us succeed. To all those who voted for us and shared our posts to help us spread the word, I will be eternally thankful and despite the fact that we did not reach the final, your confidence in BODO has only encouraged us to increase our will to succeed! We were up against some amazing businesses and entrepreneurs and I wish those through to the final, the best of luck in the competition.
It was an incredible thing to be a part of and I am grateful for the opportunity to have been involved and for the wisdoms I have picked up along the way!BODO Infographic Sandal description
Though I feel as though I have asked a lot of you already, I need to ask people for their help once again as our need for your support is essential to our crowdfunding campaign. On the 17th May 2016, I set up a Kickstarter campaign in order to raise money for BODO Footwear (BuyOneDonateOne) although it’s been a challenge; we have been especially motivated by the excitement of knowing that BODO Footwear is such a worthy cause.
I am asking anyone out there who reads this blog to consider pledging towards this campaign. Our ambitious goal to complete is, to raise £11,000 in funds via Kickstarter to Launch BODO Footwear, as many of you know, this is a personal cause for me.
We have been in set up for approximately 4 years which is why your help and support will mean so much – pledges for a pair of BODO Sandals are £40.00 which will also generate a donation pair to a person in need, however you can pledge as little as £1.00
One day we will have sandals made from recycled vehicle tyres on the feet of every person in need, but until then please join me in supporting this very important cause.
See our Kickstarter campaign here: https://www.kickstarter.com/projects/1647601013/buyonedonateone-bodo-footwear-0