This week has been a complete whirlwind for me and for BODO as we have managed to secure a partnership with renowned charity the Barefoot Foundation (Pies Descalzos Foundation).
For those of you who don’t know, the Barefoot Foundation were founded in 1997 with the intention to help children in some of Columbia’s most disadvantaged areas.
They operate on the principle that that every child, no matter where they are born, deserves the right to an education and a safe, nurturing environment in which to live and grow.
After making contact and explaining BODO’s ideals and vision to the foundation, a partnership was established after a meeting at the beginning of July between BODO representatives and the foundations directors. Through this partnership, BODO will be working hard to establish areas of Columbia within the Barefoot Foundation’s community where the BODO sandals we donate will have the biggest impact and be of the most benefit. Of course, this partnership never would have come about, if it wasn’t for the excellent work and spirit of the BODO team, who have helped to make it happen through brand building, awareness for our product and ideals and unwavering dedication to the cause.
I’ve admired the great work done by the Barefoot Foundation for a very long time, they have always been one of those organisations that I have respected and even in the early days of BODO’s inception, I had hoped to one day work alongside them.
So you can understand how pleased I am to announce this news and how exciting I am about working alongside such a respected and successful charity. I feel this is one of the first steps towards creating a strong network through which BODO can fulfil its mission to bring about real and lasting social change.