BODO Kickstarter: 1 Week To Go

keep calm and crossed

this pretty much sums me up right now

The deadline for BODO to raise our Kickstarter target is fast approaching, there is just under one week to go as the deadline for pledges is Thursday 16th June, at 13:00 BST.
As I’m sure you can imagine, my world has revolved around our Kickstarter campaign for the last month or so. I’ve been focussed on creating a PR hurricane, making sure that we market it out successfully and try to reach as many people across as many different platforms as possible!
There is so much to running a good Kickstarter campaign, making sure you contact the right bloggers, websites, publications and ensuring that they have access to the right kind of material – good, solid content about your company, excellent photographs and other multi-media and of course a personable, informed point of contact should they wish to obtain any further information. Making sure that this is all in place is essential, there is absolutely no point asking people to write about you if don’t give them something good to write about!
The other thing that is really important is the aesthetics and the design of your Kickstarter page. I recently carried out a little bit of research on how we as people assess content on the internet, the way we subliminally react to certain triggers on a page without even realising! This is why the arrangement of your content is so important, as sometimes people don’t even realise they are unconsciously ignoring certain areas of a webpage or simply just can’t see where to click in order to donate to a cause!
This has all been stuff that I have been focussed on getting right for the BODO Kickstarter campaign, obviously I want to give it the best possible chance to succeed as it is really important to us!
As the closing date draws nearer, the nerves are creeping in a little bit and I find myself regularly checking on the amount we have raised so far. At the time of writing this post, BODO had raised just over £4,000 of our target of £11,000 (though I hope by the time you are reading this, we will have raised a lot more) so there is still quite a way to go. As this is my last blog post before the closing date, I want to take this opportunity to ask for your pledges a final time. Visit our Kickstarter page https://www.kickstarter.com/projects/1647601013/buyonedonateone-bodo-footwear-0 and please pledge what you can! You can also help us greatly by sharing the link on social media pages! My fingers and toes are crossed!

Bodo Logo2