As an entrepreneur, one of the most important things in my opinion is connecting with a community. When I first started the ethical fashion startup BODO UK, I knew that forging a good relationship with my community would be integral to the company’s growth and success. That’s why one of my primary focuses was getting our social media presence right. We’ve all heard it before, but I really can’t stress to you enough how important it is to have a strong social media presence. You can reach people in all corners of the globe and keep them informed with what your company is up to, in ways that was never possible before. The other great thing about social media, is that it gives you the opportunity to interact with your customer-base. It’s easier now for people to let you know how they feel about your product or projects!
Connecting with other charities and businesses with similar ethics and ideals is another thing that I feel is incredibly important. I have always strived to forge partnerships with other organisations as through these relationships, you gain important experience, advice and audience exposure.
Volunteering with similar organisations can be a great way to show that you practise what you preach. With BODO, I wanted to create a company that aims to do real good and bring about positive social change, so I have made the time to help out with other organisations that want to do the same. I have been mentoring with an organisation that aims to promote fulfilling employment by offering CV development, interview technique improvement and confidence building. By doing this, I feel I have improved my own knowledge of the people I am hoping to reach as well as helping some others along the way.
It is my aim that by showing BODO’s audience and customer-base that I am serious enough about my ideals to do this, I am, in effect, proving just how passionate I am about making this world a better place.
I’ve also found that it is incredibly important to attend and host networking events, as far as I’m concerned, you can’t have too many positive working relationships and the lessons you can learn from others who have been in similar positions are simply invaluable.