It’s been a hectic couple of weeks for myself and the BODO team what with preparing to launch online sales of the BODO Sandal and offline sales to follow shortly, there has been a great deal of work to be done and it has literally been non-stop!
An important part of the launch is making sure we have the right images to advertise the brand, ensuring that they accurately represent the BODO Sandal as a high quality, fashion sandal that is both durable, comfortable and looks great!
On the 9th May, we had a photoshoot using professional and highly experienced footwear models, wearing the sandal on the streets of London. I was on hand behind the scenes of the shoot with Blonde & Black taking smartphone shots of all that was going on. After the shoot, the images were retouched and edited before completion on the 4th June. Most of the images are being saved for when we launch, however I did manage to sneak one for this blog!!
For me, it was an incredibly interesting day, seeing how much hard work and preparation that goes in to creating the perfect images for a brand. Of course it was not without a couple of problems, with London’s traditionally mercurial weather doing its best to meddle in our affairs and numerous passers-by, motorists and the like stopping to see what was going on and asking loads of questions!
We took a number of brilliant shots, all with the intention of highlighting the personality of the BODO brand. We did several fun, quirky shots (which no doubt you will soon see) intended on capturing the essence of London lifestyle – people just hanging out, in various different weather conditions, on steps, cobbled stones, grass, pavements and such like!
The photo shoot was a big part towards helping launch the brand as we wanted to keep the focus on the sandals and BODO brand name. All in all I’d say the day was a massive success, we managed to capture some fantastic images and I also made some great contacts and friends during the course of it! Watch this space for more epic pics!!