The Importance Of Delivering A World Class Product

Since the very beginning of BODO, one thing I’ve always felt really strongly about is the importance of delivering a world class product. I have had so many discussions with business colleagues, friends, acquaintances and the like about this subject and I’ve often been accused of being a bit of a perfectionist.
I’ll admit it, I am wholeheartedly focussed and determined on ensuring that when the BODO Sandal is released for sale, it is going to be a top quality product. At no point during the process have I been willing to back down or take avenues that would compromise the quality of the Bodo Pic NEWproduct. I know that my way may have taken a little longer and might have cost more money, but for me, there was just no other way around it.
I think it’s really important to practise what you preach and one of my least favourite things in this world is hypocrisy, so it was paramount that I ensured that the BODO Sandal was as good as it’s been hyped to be, that it really is ethically sourced and an excellent quality item of footwear. That’s one of the reasons why I was adamant that it underwent the most rigorous of testing (which is where I enlisted the assistance of independent testing organisation SATRA) and why I refused to cut corners on any of the design or production processes.
I know that there are a lot of shoddy businessmen out there, who will happily pawn off a product that they know does not do what it says on the tin, so to speak. This unscrupulous type of person doesn’t care as long as their pockets are lined.
Personally I find this kind of business practise and attitude totally abhorrent and for me, it represents all that’s wrong with our world. Because BODO is all about bringing about real and lasting social change, about helping to protect people and the planet, I know how important it is that I do what I say I am going to do and that our product really is world class. I suppose in this instance, it really does help being something of a perfectionist!