The Secret Of Giving A Good Presentation

One thing I realised at the very start of my career as the CEO of a social enterprise, was the importance of giving a good presentation. When I came up with the idea of BODO, to create a product that was ethically sourced which I aimed to promote via the transaction-based giving business model, I knew that when promoting my idea to potential investors, buyers, sellers and the like, I would have to make sure my presentations were absolutely top-notch. There is a lot of competition in the market, so I knew that it was of paramount importance that my idea stood out!Bodo Logo2
So for those of you who think you have a brilliant idea and dream of becoming entrepreneurs and CEOs, I thought I’d share my experiences of how to do a great presentation.
One of the most important things is to make sure it’s interesting! It sounds pretty obvious, but it’s so significant! Don’t bore people with intricate details that are likely to lose the interest of those who aren’t already on your payroll. Keep it lively, encapsulating and enthralling, or you will lose your audience, you want to keep them focussed on your talk and not daydreaming about what they are going to have for dinner! Save the dull slides for when your friends come to visit!
The other thing that I can’t stress enough, is the importance of storytelling. Storytelling is something that has engaged humanity since our very beginnings, we use it as a means of entertainment, to bond with our peers and to establish our moral codes. With regards to BODO, one aspect that I have found that has always captured audiences’ attention, was the fact that some of my inspiration for the BODO sandal came from my uncle in Trinidad, who cut abandoned tyres and attached them to soles of shoes to sell them to oil field workers, giving them a better grip. Telling people about my family history, helps to personalise them with my idea and familiarise them with its origins.
If you can include the facts you want to get across in an entertaining story, then you have a much better chance of making a lasting impact on your audience! This leads on to my next point – emotion. You want your audience to care about your product, to believe in your ideals and so you have to draw them into your world and make them see things from your point of view!
My last point would be to make sure you are well prepared and it is properly rehearsed! It’s another obvious one, I know, but you’d be surprised how many people become obsessed with editing and re-editing their presentations right up until the last minute and then don’t leave themselves enough time to work on its deliverance. If you don’t seem confident and appear like you know what you are talking about, then you won’t inspire confidence in your idea – it’s as simple as that!