Twitter: An Excellent Tool For Marketing, Networking & Building Partnerships

I know I’ve spoken before about the importance of having a strong social media presence, however I feel like Twitter by itself is owed a post, for the Majora Twittersheer power it gives you to connect with people all over the world.
Unlike other social media platforms, Twitter actually enables you to interact with famous or important people and facilitate dialogues and networking that could end up being really important for your business and help you make the impact you desire!
twitter logosI’ve seen this first hand with BODO and Twitter; we’ve tweeted a big organisation showing our support or with a link to a write up about what we are doing and how are morals collide and they’ve tweeted back, retweeted it or contacted us via other methods. One recent incidence occurred after we tweeted a famous New York based environmental and social justice campaigner a link to one of our blog posts about her work. She responded to this tweet and engaged in a dialogue with us regarding it. Even if our blog post had been in one of the most respected, mainstream newspapers in the UK, there is still a massive chance that this NYC campaigner might not have seen it. But through twitter, this campaigner can see what is being written about her, all the way over the other side of the world.
Of course there are some old school people (and companies) who don’t use twitter, but these days everyone who is anyone has a twitter account and they pay attention to the people who tweet them! If it’s done right, Twitter can be an amazing tool for connecting with people who can provide invaluable, advice, publicity and support for your company. It can also help your company to stand up and being noticed, give you a voice and help you to achieve your goals and realise your dreams!